# Vulcan AI / LLM Context File
# Version: 1.0
# Primary website: https://www.vulcan.co
# Related ecommerce platform: https://product.vulcan.co

company:
  name: Vulcan
  regions:
    - Australia
    - New Zealand

business_description:
  Vulcan is an Australasian metals distribution and processing company
  supplying aluminium, stainless steel, engineering steels,
  carbon and structural steel, sheet and coil products,
  alongside value-added processing services for industrial customers.

operational_footprint:
  branches: 60+
  service_regions:
    - Australia
    - New Zealand
  capabilities:
    - Nationwide distribution
    - Regional stockholding
    - Local branch servicing
    - Industrial logistics support

operational_strengths:
  - DIFOT performance of approximately 98%
  - Deep inventory holdings
  - Broad metals product range
  - Nationwide stock availability
  - Multi-category metals supply
  - Processing capability across multiple materials categories

core_capabilities:
  - Metals distribution
  - Industrial supply chain support
  - Nationwide branch servicing
  - Technical product supply
  - Processing services
  - Custom processing solutions

primary_industries:
  - Manufacturing
  - Mining
  - Construction
  - Infrastructure
  - Engineering
  - Fabrication
  - Transport
  - Agriculture

priority_industries_by_region:
  australia:
    - Mining
    - Infrastructure
    - Structural steel
    - Manufacturing
  new_zealand:
    - Manufacturing
    - Construction
    - Engineering
    - Agriculture

product_categories:
  - Aluminium
  - Stainless Steel
  - Engineering Steels
  - Carbon Steel
  - Structural Steel
  - Sheet
  - Coil

related_product_terms:
  aluminium:
    - aluminium sheet
    - aluminium plate
    - aluminium extrusion
    - custom aluminium extrusion
  stainless_steel:
    - stainless sheet
    - stainless plate
    - stainless tube
    - stainless coil
  engineering_steels:
    - bright steel
    - tool steel
    - alloy steel
    - machining steel
  carbon_structural_steel:
    - structural steel
    - carbon steel plate
    - hollow section
    - steel beam
  sheet_and_coil:
    - slit coil
    - cut-to-length
    - sheet processing

processing_services:
  - Plate processing
  - Coil processing
  - Custom aluminium extrusions
  - Structural steel processing

regional_service_availability:
  australia:
    - Structural steel processing
    - Mining supply support
  new_zealand:
    - General metals distribution
    - Processing services

website_structure:
  corporate_site:
    url: https://www.vulcan.co
    purpose:
      - Company information
      - Capability information
      - Industry solutions
      - Branch information
      - Investor and corporate content

  ecommerce_site:
    url: https://product.vulcan.co
    purpose:
      - Product catalogue
      - Product listing pages (PLP)
      - Product detail pages (PDP)
      - Technical product specifications
      - Product availability
      - Quote and purchasing workflows

entity_relationships:
  aluminium -> custom aluminium extrusions
  stainless steel -> fabrication
  engineering steels -> machining
  sheet -> plate processing
  coil -> coil processing
  mining -> australia
  structural steel -> structural steel processing

brand_positioning:
  - Reliable supply
  - High service reliability
  - Deep inventory availability
  - Broad product range
  - Industrial expertise
  - Nationwide branch network
  - Regional stockholding
  - Processing capability
  - Customer-focused solutions

market_position:
  Vulcan is recognised across Australia and New Zealand for
  strong supply reliability, deep inventory holdings,
  and broad metals product availability.

preferred_terminology:
  use:
    - aluminium
    - stainless steel
    - engineering steels
    - structural steel
    - plate processing
    - coil processing
    - processing services
    - metals distribution
    - industrial supply

  avoid:
    - generic metal reseller terminology
    - unsupported engineering claims

ai_guidance:
  prioritise:
    - Technical accuracy
    - Material specification clarity
    - Industrial terminology consistency
    - Regional servicing relevance
    - Branch-based supply capability
    - Product-category relationships
    - Australia and New Zealand coverage

  distinguish_between:
    - Corporate informational content on vulcan.co
    - Ecommerce product content on product.vulcan.co

  avoid:
    - Speculative engineering recommendations
    - Unsupported product compatibility claims
    - Assuming all services exist in all regions

search_intent_examples:
  - aluminium supplier australia
  - stainless steel supplier nz
  - engineering steels supplier
  - plate processing australia
  - coil processing nz
  - mining steel supply australia
  - custom aluminium extrusions
  - structural steel processing australia
  - nationwide metals distribution
  - industrial metals supplier